By geographically mapping the IP address, it provides you with location information such as the country, state, city, zip code, latitude/longitude, ISP, area code, and other information. This data is aggregated before it's used. What is IP Geolocation IP geolocation is the mapping of an IP address to the geographic location of the internet from the connected device. Facebook uses information obtained from websites that install pixels to improve its ads. All information we use is aggregated with millions of other signals before being read by our optimisation systems. ‘never share information from your website with your competitors or third parties. In regards to how the information gathered from the Facebook Pixel is used, Facebook states that they: The pixel does not capture field values unless an advertiser includes them as part of advanced matching or optional values. Example custom data events are conversion value, page type and more.įorm Field Names - This includes website field names such as "email", "address" and "quantity" when a person purchases a product or service. Optional values - Developers and marketers can optionally choose to send additional information about the visit through custom data events.
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Pixel-specific data - This includes pixel ID and the cookie.īutton click data - This includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks. See your visitors location, ISP, IP address, system stats, visit length and the navigation paths they take through your website. Statcounter shows you a real-time, live feed of your visitors with a forensic level of detail that helps you to easily identify anonymous visitors. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website. Identify anonymous stalkers, nuisance visitors and spammers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. An IP address is a unique identifier assigned to each device that connects to the internet. It has your date of birth if you’ve entered itor. Even without the tracking across other sites and apps, Facebook of course collects your data. HTTP headers - Anything present in HTTP headers. The short answer is yes, Facebook does track IP addresses. Facebook still collects data without tracking. The Facebook Pixel collects five types of data: When you visit one of these sites, regardless of your Facebook user status, Facebook receives an IP address, location, browser details, and more. This is important for measuring conversions and the success of your marketing particularly if you are advertising on the Facebook platform. The Facebook Pixel gives you the ability to analyse how users interact with your website by tracking specific events on your website.